DSX - first instagram post 2012
As you know we’re moving towards our 10 years anniversary at Democratique Socks and we’ll browse through our Instagram account, the photo vault, old collaborations, brand ambassadors, the best customers in the world and more. It will be a homage to all we have worked with and helped us the past 10 years. SS22 will be our 10th anniversary collection. It will be fun ... #DSX
This from our first Instagram post in October 2012. Our first Autumn/Winter collection where we introduced the heavy and chunky knitted socks. At his time the heavy knitted socks reserved for outdoor but we gave our take on the outdoor socks and introduced it to fashion stores.
Supermelange heavy knitted socks, heavy knitted solid color socks and oldschool heavy knitted tennis socks were part of the AW12 collection from Democratique Socks.
You´ll notice the pay off under the logo - we are social design. That was part of our marketing campaign the first year. We asked all our fans to send in their own designs to get judged by all fans. Every month we had a vote for the best design and we produced the socks as a prize for the fan who had send in the design. That was fun and maybe its time to bring it back.
Stay tuned for more memories soon.
See all the socks we do now fright here.