DSX - Democratique Underwear 2014
The distance from socks to underwear is not that far in the business we´re in and 2014 was the year where we launched Democratique Underwear.
The idea came from one of our customers in Moscow, Russia that wanted to see what we could do with underwear with the subtle approach we have in the design proces. They wanted to order a 20 ft container and we went to work in August and the first delivery was in December.
We contacted our good friend Andreas and after a meeting at a cafe in Copenhagen for 4 hours Andreas came up with the clean white box as you know today. Matt white box with subtle detail as the logo was embossed. As Andreas said:"When its that clean you need that little detail". As you can see we had black labels on the socks back then and this was actually the beginning of a change in our corporate identity - logo, all branding and the change from black labels on the socks to white label with the new logo. And off course the logo was embossed on the sock labels as well.
We did boxer briefs, the ultimate t-shirts and a ribbed tanktop.
See what we have in stock at the moment of Democratique Underwear.